News

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  March 25, 2009

  Gatorade Rain Commercial

  Gatorade promoted its new product line, Rain, this year with a series of three athletes hatching out of a basketball, a volleyball and a football.

  Each 30 second spot ends with the voice-over: “Introducing the rebirth of Cool. Gatorade Rain. Start crisp. Finish clean. Stay cool in the heat. Gatorade Rain.”

  An AVP Wilson beach volleyball rests on a sand court as night turns into day and sunshine turns into thunder and lightning. Orange rains drips onto the ball. Once again the ball expands as a female athlete stretches and bursts through into the open. It is Kerri Walsh, professional American volleyball player. Walsh stretches her arms and drinks from a bottle of Tangerine-flavoured Gatorade Rain.

  Credits

  The Gatorade Rain campaign was developed at Element 79 by creative director Doug Behm, art director Derrick Ho, copywriter Perry Fair, agency producer Rob Jaeger and account supervisor Don Durbin.

  Director was Neill Blomkamp, with RSA Films, with executive producers Jules Daly and Fran McGivern, director of photography Chris Soos, and producer Page Seidel.

  Editor was Bob Carr at Red Car, Chicago.

  Visual effects were developed at The Embassy VFX and Origami Digital, whose teams included producer Charlie Bradbury, senior animator Simon Van de Lagemaat, CG artists Marc Roth, Dan Prentice, Tristam Gieni, Paul Copeland, Michael Blackborne, senior compositor Stephen Pepper, compositor Gary Walker, VFX supervisor Trevor Cawood and post producer Shannon Worley.

  The actors were shot on green screen and all the environment was digitally created. Origami Digital worked on digital environments, compositing, atmospheric effects and replacement of logos on the balls. Embassy VFX worked on the growth animations.

  The Embassy VFX hosts Basketball as a 6.33 mb quicktime video, and Volleyball as a 6.1 mb quicktime video. Boards Mag Screening Room hosts Gatorade Football as a 5.61 mb quicktime video.
  Sound was designed by Kim B. Christensen at Noises Digital with sound editor Scott Koue.

  Music was produced by Stimmung.

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